Sky News
The home of independent news
Sky News sought an identity refresh to better adapt to the rapidly evolving media landscape. The introduction of the 'cascade' system signifies a significant shift, seamlessly organising and presenting stories and information. This dynamic system not only provides order and clarity to evolving news stories but also serves as a visual metaphor, enhancing both the mobile and TV interface recognisability.
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Role: Designer, Sky News
Creative Director: Harry Ward
Senior Designers: Sam Westwood, Nathan Griffiths
Designers: James Packer, Taylor Stuart
Producers: Sofie Leale, Patrick Townsin