United Store

100% Manchester
100% United
100% Official

We set out to launch a refreshed eCommerce brand identity for the United Store, aiming to create a premium, youthful, and distinct shopping experience. The goal was to stand out in the competitive football and lifestyle retail market, using the re-platforming of ‘United Direct’ to signal a new era and elevate the customer experience.

Our approach focuses on timeless, premium quality, steering clear of flashy trends. It confidently reflects the Club's core values of strength and elegance through simple, understated design.

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  • Role: Senior Designer, Manchester United

    Creative Director: Sara Rose
    Producers: Hannah Eelloo, Sam Parr
    Art Director: Zak Haddock
    Photographer: Adam Jones
    Production: PLAN Productions
    Imagery: adidas

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