celt.design - Sky News

Roedd Sky News eisiau adnewyddiad i’w hunaniaeth oherwydd nad oedd y meddwl blaenorol o 'ddatgelu' gwybodaeth yn ddigon yn y byd yr ydym yn byw ynddo bellach. Mae'r system ‘cascade’ newydd yn llifo'n ddi-dor rhwng haenau o straeon a gwybodaeth, gan gynnig trefn ac eglurder i straeon newyddion esblygol. Bellach mae rhyngwyneb symudol Sky News yr un mor adnabyddadwy â’u edrychiad teledu.

Sky News wanted an identity refresh because the previous thought of ‘revealing’ information in the previous identity wasn’t enough in the world we now live in. The new ‘cascade’ system seamlessly flows between layers of stories and information, offering order and clarity to evolving news stories, and is a visual metaphor and a moving identity system in one. Sky News’ mobile interface is now just as recognisable as their TV frame.

Rôl / Role
Dylunydd / Designer

Cydweithwyr / Collaborators
Harry Ward (Creative Director)
Sam Westwood (Senior Designer)
James Packer, Taylor Stuart + Sky News Design Team (Designers)
Chris Flye, Phil Madge, Leon Glover (Sky Creative Innovation)
Sofie Leale, Patrick Townsin (Producers)